How to Post Ads on Instagram for Brand Promotion – Free & Paid Ways

Are you running a brand or developing your website, looking for application promotion or making your product go viral, or wishing to grow your online presence? Then Instagram ads are your best partners. Instagram has recently grown above one billion active users attracting tons of brands to advertise their products.

Due to the complex algorithms of these social media platforms, most people find it difficult to ace the process. People repeatedly ask the same question about how to post ads in Instagram. Need not worry; we have got you covered. In this short article, we will be dealing with all kinds of ads, either 'Free' or 'Paid.' So, without further ado, let's chop them down to easier steps with the aid of pros and cons in both cases. 

How to Post Ads on Instagram for Free?

How to post ads in Instagram is one of the under-rated but most crucial questions these days. However, this process is super-easy and won't cost you even a single penny. Just follow the steps to learn how to post ads in Instagram and ace it by yourself.

Create a super-interactive ad and post it on your business account. Make sure you have chosen the correct category of post and accurate call to action. Here's a list of few ad categories that you must know before we dive into it.

• Image Feed/story Ads

• Video Feed/story Ads

• Carousel Feed Ads

• Canvas Story Ads

So, create an ad accordingly and then post it. It will be ideal for posting free ads if you have grown your profile with a lot of followers and engagements. In the latter half of this writing, we have a super-amazing, safe, and efficient method to award you unlimited followers and likes. There are a few disadvantages to this type of promotion. Let's uncover the pros and cons associated with it.

Pros: Free, Easy, Fast

Cons: Less effective, minimum engagement, requires well-developed profile, generic audience  

How to Post Paid Ads on Instagram?

How to post sponsored ads on Instagram is an extremely important question, especially if you are looking to build your profile or brand's social presence in a short span of time. Instagram itself offers a highly efficient paid sponsorship program. There are mainly two methods of acing this:

• Direct Instagram Promotion

• Promotion via Facebook Manager

How to Post Paid Ads on Instagram Directly

This is a generic method. Almost all steps are more or less the same as free ad posting on Instagram. Whenever you post or upload any stuff on Instagram, it shows an option of paid Instagram promotion or 'Promote' as shown in the figure below.

Step 1: Press the blue promote button- make sure that you have your business profile. If promote button is not visible, then your profile is tuned for personal usage. To turn it to the business profile or professional account, go to setting and swipe down to the bottom. You will find 'Switch it to the business profile,' just click it to make it a business profile.

Step 2: Now, Press the blue button and choose what intended function you want. Either you want people to visit your profile or pay a visit to your website.

Step 3: Just select the website and press the blue edit button shown above and choose any of the intended actions you want your user to perform.

Step 4: Now it's time to choose your desired audience. You can either go for automatic or local traffic depending upon your products. It's always preferable to choose for 'Manual' and then choose traffic according to your product. Here you can choose the gender of the audience, age group, location, and even interests. Don't forget to name your ad, considering its genre.

Step 5: In the next step, select your budget and the duration of your ad. That's all, now simply review your selections and click the 'Create Promotion' on the last page. That's how to post ads in Instagram.

You may also want to know: How Much Does Instagram Ad Cost? >>

How to Post Paid Ads on Instagram via Facebook Manager

If you want to know how to post sponsored ads on Instagram with more control over settings and a complete overview, then this particular part is for you. Open the Facebook Business Page and go to the page setting. In that, choose Instagram and click the blue 'connect' button. Next, add your Instagram account and press 'save.'

Step 1: The first and foremost step of posting any ad is to define your campaign purpose, consideration, and intended output you want to generate.  Just hover any of these tags, and Instagram will define the one-liner objective of that tag. E.g., for messages in the figure below. Choose your desired one depending upon your requirement; let's, for the sake of example, we are taking it as 'Brand Awareness.'

If in case you choose for 'conversions,' then create and add Facebook pixel. This tiny code helps you to track all the details of conversions. You can place it in the text window of your website to generate all records accordingly. If you have a Shopify store, then make sure to place pixels in Shopify preferences.

Step 2: Now, insert your campaign name. Like previously, make sure to add ad genre, location, and target audience in the name tab to yield some-more fruitful results. You can also work on the A/B test, which makes Instagram look into various campaign options and allots the best-performing campaign with the highest budget.

Step 3: It's time to schedule your budget and ad duration according to your need. The newly added feature of 'Campaign Budget Optimization' allows Instagram to allocate the biggest chunk of budget to high-performing ads within your defined limits. You can also choose between daily and lifetime budgets considering your requirement.

The lifetime budget allows you to choose a specific time for your ad to run, as shown.

Step 4: Once done, now choose your desired audience considering gender, location, age, and interests.

Step 5: It's one of the crucial steps in this short tutorial of how to post ads in Instagram, where you will be choosing where your ad will show up. Instagram offers automatic- in which Instagram's algorithms define it- or manual, where you can choose from all the available options.

Make sure to choose only Instagram-related tabs like 'Instagram Feed, Instagram Explore, and Instagram Stories' because we are only learning how to post ads on Instagram.

Step 6: This is the last step where you will be choosing the format of your ad. That's all, congratulations you have created your first ad.

Pros: Super-effective, Fast, Reliable, Secure, Result-oriented

Cons: Expensive, though paid, but the procedure is a bit complex  

One thing more, have you noticed that it costs you a hefty amount of money. On average, a single click on an Instagram ad costs $1.20. What if I raise your curiosity by telling you that you can do this without paying a penny or by an infinitesimal amount.

Are you excited to grow your brand or make sales in a super-secure and efficient way? Let's unroll this mystery to make your life easier.

You may like: How to Get Instagram Login with Facebook? >>

Another Free Way to Increase Exposure on Instagram

If you organically promote your products without paying anything to Instagram, it turns out to be free. In that case, as we explained earlier that it gives you minimum generic reach. However, out of anxiety, most of the brands pay huge amounts to models and famous stars to promote their products. Why? Because they have huge followers.

SuperPostSuperPostSuperPost is a unique, secure, and efficient application to give you unlimited followers. This means you can easily promote your own product by building your brand profile within glimpses. Above all, followers will be active and responsive. It works on the principle of giving and take; follow others, earn coins and get followers. Isn't it amazing! We have built a step-to-step guide for you to get premium quality followers without paying a penny.

How to Get Free Instagram Followers and Likes

Step 1: Download the SuperPostSuperPostSuperPost and install it on your phone.

It's a small-sized app of mere 3.5 Mbs, but make sure to have a 5.0 or higher version of Android to enjoy a smooth experience. Still, out of all curiosity, it can work for even lower versions of Android.

Step 2: Create an account on the SuperPostSuperPostSuperPost application and log in with your account details.

When you log in, you'll get some coins instantly, with which you can buy followers and likes. This means just by downloading the app; your Instagram account will start growing.

Step 3: You can add one or more Instagram accounts to get started. So, no restriction on a single account; add as many as you want.

Step 4: Select your Instagram account and publish a follower task or like-related task for it.

It will start adding free Instagram followers in glimpses. You can track the progress of the assigned task from the task list.

How to Get More Free Followers & Likes

To get free Instagram followers and likes, you need coins. Follow the following steps to see how to earn more free coins.

Step 1: Once logged in; then tap on the 'Get Coins' icon. Here you can also see the like and follow tasks published by others. For example, by liking a post, you will get instant 20 coins. You can skip any coin task which you don't like, which means you have complete liberty to grow.

Step 2: Just tap on the Follow button; you'll get 100 coins instantly.

How to Buy Instagram Followers and Likes with Money

If you are looking to avoid all of the above hassles and want to grow without investing any of your time, then this section is made for you. In addition to getting followers and likes with coins, you can also directly buy them with money in the SuperPostSuperPostSuperPost app.

After logging in, click the "Buy" icon at the bottom of the screen and select an Instagram account you want to increase followers or likes. Then click "Buy Followers" or "Buy Likes" to get Instagram followers or likes with money.

How to get Instagram Followers and Likes on Windows

If you don't like to work on Android, we have built a Windows version of the application for you to get free Instagram followers from PC. It's just over 7.0 Mbs software. Here a step-by-step guide to growing your account organically.

Step 1: Download the SuperPostSuperPostSuperPost and install it on your Vista/XP/Win10/Win8/Win7.

Step 2: Now, sign up for an account on the SuperPostSuperPostSuperPost app and log in with your account details. After logging in, you'll get some coins instantly, which you can use to buy likes and followers.

Step 3: Add an Instagram account to get started. You can add as many insta accounts as you need without worrying about anything.

Step 4: Free way of earning more coins is by following others or liking their posts. With these coins, you can get unlimited Instagram likes or followers.

Step 5: Tap on "Get Followers" or "Get Likes" on the left to publish a follower or a like task.

It will start adding free Instagram followers & likes instantly. You can also trace the progress of the task from the 'Task List.'

Main features

• Totally and unlimited free

• Multi-language support

• No password, no survey, no risk

• Fully compatible with all Android phones and Window Versions

• 100% real and active users, high-quality free followers, and likes

• Instant and reasonable delivery, changes will be seen in 24 hours

• 100% safe and clean, no viruses, without hurting your Instagram account (guaranteed)

Conclusion

Now you know how to post ads in Instagram without seeking anyone's help. You can develop your own brand or sell your products with paid ads or simply install the SuperPostSuperPostSuperPost application. Once installed, you can grow your profile instantly and promote your own and other's products, just like models and Instagram influencers.