Ultimate Guide: How to Add Link in Instagram Bio in 2021 [5 Types]

Writing a killer bio can help explain what you do briefly and attract more targeted audiences. Instagram allows you to write a bio of up to 150 characters on your profile, but it's not enough for your audience to understand what you, your business, or your organization are all about. 

Adding a link to your bio can save you from this dilemma. With just a simple click, let new followers and those who want to follow you understand you better. So if you want to accelerate traffic, engagement, and even increase sales, it’s time to add a link on Instagram bio. Here is an ultimate guide to share with you on how to add link in Instagram bio. Let's dig right in.

Type 1: How to Put a Clickable Link in Instagram Bio

As you may or may not know, you don't have access to put a clickable link in a caption and comment on Instagram. Fortunately, you can add a link in Instagram bio. It can lead your audience to your website, brand official site, online store, or other social channels for personal or business purposes. Here is a step by step guide on how to put a clickable link in Instagram bio:

Step 1: Go to your profile.

Step 2: Tap Edit Profile at the top of the screen.

Step 3: Add the URL to your Website.

Step 4: Tap Done.

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Type 2: How to Add Link on Instagram Bio [Short Link]

You may find out that there are many Instagram pages, especially for the brand using accounts, which shorten their Instagram bio links. A short link in Instagram bio looks clean and simple. And it's easy for you to edit it to your bio after shortening it. You can shorten and customize your link by using a link shortening tool like bitly. It also offers you the ability to track detailed link statistics such as total clicks, referrers, locations, and so on.

Here is how to add link in Instagram bio shorten by bitly:

Step 1: Go to the bitly website and register for free.

Step 2: Click Create on the top right of the screen.

Step 3: Paste your long link, click CREATE, then click SAVE(You can edit the title and customize your link or use the default setting).

Step 4: Copy the shortened link and add it to your bio like the following picture:

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Type 3: How to Add Link on Instagram Bio [Location Link]

If you own a business profile, it’s important to add location link on Instagram, so potential customers can easily find where your business is located. It also helps them navigate your location via Google Maps and Apple Maps. The “Location Link” feature is not available for a personal account. So you will have to switch to an Instagram business account, then there should be a place where you can add your address. 

Adding a location on your Instagram bio can be done in simple steps. Here is how to add link on Instagram bio with location：

Step 1: Launch the Instagram app. 

Step 2: Tap the menu icon on the bottom right corner of the screen.

Step 3: Tap Edit Profile.

Step 4: Under the Public Business Information, select Contact Options. Then Select the Business Address.

Step 5: Fill in the text boxes for street address, city/town, and zip code. Once you've filled in all of your location information, tap Done from the top-right corner of the screen. 

Step 6: Tap Save to apply changes.

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Type 4: How to Add Link in Instagram Bio [Branded Link]

A branded link is a short URL built with a brand name or related term. Like getting a blue check on Instagram profile, adding a branded link in Instagram bio can help you display your industry or niche, increase brand awareness and recognition, and show more authority. 

Instagram doesn’t offer you the feature to create a branded link, but branded link tools can make it possible. Rebrandly is one of the best industry-leading link management platforms to brand URL. It’s trusted by the world’s smartest brands such as PayPal, IBM, Shopify, and so on. 

If you’re ready to create branded links, follow these three simple steps: 

Step 1: Go to the Rebrandly website and create a free account.

Step 2: Register a new domain or connect your own domain or subdomain for free.

Step 3: Copy and paste your branded link in Instagram Bio to show your loyalty.

Type 5: How to Add Multiple Links to Instagram Bio

Instagram limits the ability to share clickable links on its platform because they try to prevent spammers and bots from excessive promotions and misusing features. So it’s challenging for users to add multiple links to Instagram bio. Fortunately, Instagram hasn’t completely limited the chances to add more than one link on bio. You just need to be more strategic about it. 

You can use Linktree, the most popular multiple links tool, to help create a one-page list with all your links on it. This way, when your audience and visitors click your Linktree link in your Instagram bio, they go to a page with all your links for social media, website, event, mailing list, and more. That’s awesome!

Here is how to add multiple links to Instagram bio by using Linktree:

Step 1: Visit the Linktree website and sign up for free.

Step 2: Select a plan, then continue.

Step 3: Click Add New Link, then enter title and URL. Once you’ve completed editing the first link, you can click Add New Link again to create more links and edit them one by one (4~5 links are better).

Step 4: Once you’ve completed editing all your links, click the Share button on the top right of the screen, copy the Linktree URL and paste it to your Instagram bio as the following picture:

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Bonus: How to Bring More Audiences to Click Your Link in IG Bio Instantly

Now that you’ve known how to add a link in Instagram bio and how to add multiple links to Instagram bio, it's time to bring more audience to boost your link’s traffic. If you have a good budget, the easiest way is advertising on Instagram. Promoting your posts by running ads can instantly attract bring more targeted users to click your link in bio.

You can also use a free follower growth service to increase more audience to click your link instantly. SuperPostSuperPostSuperPost is the best app to get real Instagram followers for free. It gathers Instagrammers from all over the world to follow other like-minded users. It helps to grow targeted followers on Instagram easily, quickly, and organically. Besides, after you have gathered a considerable number of followers, it’s more convincing for new visitors to believe your account is worth trusting. That can increase the chances of them clicking your link in bio to know more about you or your brand even bring sales. Let’s try it and hack Instagram followers 10K free.

The Bottom Line

This guide has mentioned all the possible solutions on how to add link in Instagram bio. After reading the content above, you can know how to add a short link, location link, branded link, and even multiple links in Instagram bio. If you want to grow your website views, boost your business, and achieve your social media goals, don’t hesitate to put a clickable link or multiple links to your Instagram bio.